Privacy Policy 

Last updated: 14 November 2025
Contact email: info@trueoriginalyou.com

1. Who We Are

This website (the “Website”) is operated by True Original You™, which is part of Alarskin Limited, a company incorporated in England and Wales with Company Number 16450499, whose registered office is 3rd Floor, 86–90 Paul Street, London, England, EC2A 4NE.

Alarskin Limited is the data controller responsible for the personal information collected through this Website. You can contact us by email at info@trueoriginalyou.com or by post at our registered office address.

2. What This Privacy Policy Covers

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our Website, sign up to our community, place an order, or interact with us in any other way. It also explains your rights and how to exercise them.

3. Personal Data We Collect

We collect only the minimum personal data necessary for each purpose. Depending on how you interact with us, we may collect:

• Contact information such as your name, email address, and postal address.
• Account information such as login credentials if you create an account.
• Order details, payment information, and billing/delivery addresses (if applicable).
• Age or date of birth (to verify consent for children’s data processing where required).
• Information you provide in forms, surveys, or competitions.
• Parent or guardian contact details if consent is required for users under 13.
• Technical data automatically collected such as IP address, browser type, device information, and cookie identifiers.

4. How We Collect Personal Data

We collect information directly from you when you:
• Register, sign up, or complete forms on our Website.
• Subscribe to our newsletter or community updates.
• Make a purchase or participate in an event.
• Contact us via email or social media.

We may also collect data automatically through cookies and similar technologies when you browse our Website.

5. How We Use Personal Data

We use your personal information for the following purposes:
• To provide products, services, or information you request.
• To manage community memberships, event participation, and communications.
• To process payments and deliver orders.
• To send marketing emails and updates if you have consented.
• To manage age-appropriate consent for users under 13.
• To analyse and improve our Website, marketing, and products.
• To comply with legal obligations and respond to lawful requests from public authorities.

You can withdraw consent for marketing at any time by clicking the unsubscribe link or emailing info@trueoriginalyou.com.

6. Lawful Basis for Processing

We rely on one or more of the following lawful bases to process your personal data under the UK GDPR:
• Consent: where you have agreed to receive marketing or joined our community.
• Contract: where processing is necessary for the performance of a contract (e.g., product purchases).
• Legitimate interests: to improve services, handle customer enquiries, and protect our business.
• Legal obligation: where required by law.

7. Children’s Data

We take extra care to protect children’s information in line with the ICO’s Children’s Code.

If you are under 13, we will seek verifiable parental or guardian consent before collecting or using your personal data. For ages 13–15, we seek both the child’s assent and parental confirmation.

We collect only the information necessary to provide our services, such as a parent’s contact email and a child’s first name or age range.

8. Disclosure of Personal Data

We may share your information with trusted third parties who act on our behalf to provide services such as:
• Payment processing and order fulfilment
• Email delivery and marketing automation
• Web hosting and IT support
• Analytics and performance monitoring

These providers process data only on our instructions and are required to protect your information under data protection laws. All third parties act under written data-processing agreements meeting Article 28 UK GDPR requirements.

9. International Data Transfers

Your information may be transferred to and stored outside the UK or EEA. Whenever this occurs, we ensure appropriate safeguards such as Standard Contractual Clauses or equivalent protection measures are in place.

10. Cookies and Tracking

Our Website uses cookies and similar technologies to enhance functionality and analyse site performance. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent.
For full details, see our separate Cookie Policy.

11. Data Security

We use appropriate technical and organisational measures to secure your data against loss, misuse, or unauthorised access. Access to personal data is restricted to authorised staff only.

While we strive to protect your information, no online transmission is completely secure. Measures include encryption, SSL certificates, and strict access controls.

12. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. When no longer needed, data is securely deleted or anonymised.

13. Your Rights

Under the UK GDPR, you have the right to:
• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Withdraw consent at any time.
• Object to processing or request restriction of processing.
• Request transfer of your data (data portability).
• Lodge a complaint with the Information Commissioner’s Office (ICO).

14. Payment Information

If you make a purchase, payments are processed securely through third-party payment providers. We do not store or directly process your debit or credit card details. Payment data is encrypted and handled in accordance with industry standards.

15. Business Transfers

If Alarskin Limited is sold, merged, or reorganised, personal data may be transferred as part of the business assets. We will ensure your data remains protected and used only as described in this policy.
We will notify you before or after any transfer of your personal data in such events.

16. Changes to This Policy

This policy complies with UK GDPR and the Data Protection Act 2018.

We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on this page with a revised date at the top.

17. Photos and Event Media

We only use photos or videos where we have specific written consent from the parent/guardian (or the individual if 16 or over).
Images are kept no longer than 12 months and may be withdrawn on request.

18. Contact Us

If you have questions about this Cookies Policy or how we use cookies, please contact us at:
info@trueoriginalyou.com

True Original You™ is a trading name of Alarskin Limited, registered in England and Wales.
Registered office: 3rd Floor, 86–90 Paul Street, London, EC2A 4NE.